Spotlight on Integrated Staffing & Customer Events

Spotlight on Integrated Staffing & Laurie Labrie

Thank you Laurie for presenting on Monday. I may be speaking for most of us, that we definitely benefited from getting a more rich understanding of how Integrated can solve many problems and alleviate a good deal of risk related to employment area of our businesses.

A PEO, or Professional Employer Organization, is essentially a more efficient business model for managing the Human Resource aspect of businesses with 5 to 25 employees (for Integrated).

The idea is that (A) Efficiency and (B) Cost Benefits can be realized by introducing best HR practices to an organization. Some of the practices that achieve this result include (1) Implementation, Outsourcing & Streamlining of HR Processes (2) Management of Turnover through proper Screening and Continuing Evaluation/Education (3) Availability of Better Group Benefit Packages.

Thank you Laurie. Please put your thinking hats on to obtain a referral for Laurie.

We will post the Integrated presentation here, in the near Future.

Customer Appreciation & Events
My apologies as my notes are limited this week, so please post if you remember any other valuable nugget. Key to our discussion (Thank you Patrick Fuller) was the topic of leveraging our success with an existing Customer and hosting an event that benefits that Customer "Customer Appreciation". During these events it is possible to present a case where the Customer may benefit from your services and allow the Customer to market their products services to a mix of joint customers and clients.

Several venues are available, from Cheese and Crackers in our own offices, at client sites, function space in hotels, bank meeting rooms, wine shops for tastings, restaurants, etc. Patrick Fuller has utilized these venues successfully and is a wealth of information in organizing and strategizing (aside from his normal financial expertise).

Opportunity from me for SBEA members?
This concept brings up an interesting "Opportunity" for the group. We can certainly start testing "mini-venues" for each others clients.

I'm in the process of getting a newsletter together where I'll be able to make a Soft Introduction of Laurie Labrie, by introducing her as a subject matter expert on the recent Independent Contractor Law developments. I'd like to encourage each of you to take advantage of the same concept where there is an applicable cross benefit from your expertise to my clients.

Ah... but the catch! (Laurie, sorry I didn't tell you this). The real strategy behind the soft introduction is not simply to give my clients useful information about Laurie or about new laws, but rather to make Laurie familiar in the event we can do a joint presentation down the road.

*Tracking Readers of Newsletters
What is really interesting is that through my newsletter, I will be able see exactly who clicks on Laurie's article. So I'll know exactly who to ask to come and listen to her on another topic.